Marketing Technology to the Education Sector

Marketing Technology to the Education Sector.

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TECHNOLOGY’S ROLE EXPANDS OUTSIDE TRADITIONAL BOUNDARIES

INTRODUCING NEW TECHNOLOGIES, WHETHER AT a small mom-and-pop shop or a multi-national corporation, includes a complex, multi-step process, often pulling in roles across the entire IT-department. An IT decision-maker (ITDM) finds themselves responsible for numerous responsibilities, following a path that encompasses researching various information sources, attending a variety of events, and weekly in-person vendor meetings, all this impacted by IT-department structure and levels of collaboration within.